Futuretronics: Heinz Win A Real Robot Competition (1984)

From Archive of Vintage Robotics & Technology Companies


Competition 1984 Ad


The Heinz Win A Real Robot Competition was an Australian sweepstakes run by Futuretronics and Heinz Australia for various Atari products, alongside Topo II units, for buying marked Heinz Baked Beans and Heinz Spaghetti.

The competition ran during the Summer of 1984, with the Heinz Win A Real Robot TV Ad confirmed to have aired on July 24th, 1984.

Sweepstakes[edit | edit source]

The sweepstakes ran for an unknown amount of time in the Summer of 1984. Customers could buy marked cans of Heinz Baked Beans and Heinz Spaghetti which detailed how to enter the competition. Its unclear the exact conditions and way of applying, as the noted cans aren't legible in their seen appearances.

Prizes[edit | edit source]

The sweepstakes would total in over $20,000 AUS of prizes, stated in the commercial and the cans themselves. The total list of prizes, how many of each were available, and other details are not noted outside what is shown in the commercial.

  • (2x) Topo II robot with "home computer" (likely an Apple II)
    • One robot shown in the commercial is using an Androwagon, possibly part of the prize
  • (???x) Atari Computer 600XL
  • (???x) Atari 2600 Video Computer System
  • (???x) Space Invaders (Atari 2600)
  • (???x) TOMY Hello Kitty Schoolbus
  • (???x) Kenner Star Wars Return of the Jedi Action Figures
    • Admial Ackbar
    • Bib Fortuna
    • Emperor's Royal Gaurd
    • Yoda
    • Wicket
    • R2-D2
    • Max Rebo (Implies the full prize would be the Max Rebo Band 3-pack which also includes Sy Snootles and Droopy McCool)